To get more leads in website

Aside from the leads you generate, you also get user generated content (UGC)—the photos. Not all businesses have the resources to create awesome visual content, so why not let your fans help? UGC can be shared across your other social networks or used on branded assets like your website. I like to think of a photo contest as a killing-two-birds type of marketing initiative.To make your photo contest reach an exponentially larger audience, encourage all participants to share it on social media. If they do, they’re rewarded with bonus entries for a greater chance at winning.

The best landing pages make it crystal clear what visitors need to do to get what they want. Give it to them straight action-driven headline.

- Sheena Mohn

To make your photo contest reach an exponentially larger audience, encourage all participants to share it on social media. If they do, they’re rewarded with bonus entries for a greater chance at winning.